Nescafé Original briefed us for their ‘Grab life by the mug’ concept. It was to be a nationwide sampling campaign aimed at commuters. We were tasked with sourcing Brand Communicators who were local to each city we visited.
We interviewed for 2 permanent core staff, 70 local Promotional Staff and 21 Field Operators, to cover 11 locations across the UK.
The Nescafé Original Sunrise Kitchen toured around the UK over a 6 week period offering consumers samples of Nescafé Original. Our team visited 7 different cities from London through to Glasgow and sampled to consumers in 5 train stations and 6 city centres.
Over 25 days of activity, the team of 9 Brand Communicators distributed 68,880 wet samples and 328,960 leaflets (657,920 dry sachets) to consumers who interacted with our stand. The activity more than achieved our client’s goal; and in fact we exceeded original targets by 116%.
Recruitment, training, Distributors, Demonstrators, staff management, logistics, online reporting, Mystery Shoppers.