KEYS TO ADVENTURE
Captain Morgan briefed us to provide 3 teams of staff for an on trade activation to be held in bars and clubs across the UK. The ‘Keys to Adventure’ concept involved a living and breathing Captain Morgan and his Morganettes hijacking selected pubs and clubs across the UK. With their explosive entrance they started the party while performing a choreographed dance routine.
We held auditions to find 6 Actors to play Captains and 21 Dancers – 3 of which need to qualify as Event Managers, as well as perform. Once we’d found the right staff, we held a 3-day training session in Manchester for all concerned.
We’ve been successfully bringing the concept to life since 2011 – all across the UK. Field Managers continue to work with Event Managers, supporting the team with site visits and motivating them with various incentives.
Recruitment, training, Actors, Dancers, staff management, warehouse, online reporting, Mystery Shoppers.