Breitling briefed us to provide models to accompany celebrities on an aviation-themed PR campaign, to celebrate the opening of their flagship store in London. When working with a luxury brand like Breitling, you know that the only players wih their A game will do.
We held a casting and interview session, with candidates submitting their modeling portfolios before being selected for a final casting with our client.
10 female and 5 male models were dressed in uniform and photographed with John Travolta and David Beckham. Worldwide press and media coverage followed. In addition to this we also had to provide crew to assist with the setting up of the event.
Specialised recruitment, staff training sessions, staff management, celebrity management, logistics, uniform, professional hair and make-up artists.